Legendary Santa

It all began in 1936 when the real Santa Claus first chose the landmark Miller&Rhoads Department Store in Downtown Richmond for his seasonal headquarters, thrilling scores of youngsters and launching a tradition that would become as rock solid as the city’s framed monuments. From that time forward, no Christmas was complete until your mother, in her hat and gloves, took you in your holiday best to see Santa at Miller&Rhoads. Other stores and malls had Santas, but they were only the “helpers” of the real Santa at Miller&Rhoads.

Visiting the real Santa at Miller&Rhoads was a magical childhood experience like no other. There on the grand throne was the genial Santa, with red cheeks and a flowing white beard, accompanied by the beautiful Snow Queen. Children could have Tea with Santa-complete with reindeer cakes- and even shop at their own pint sized Fawn Shop.

When Miller & Rhoads closed in 1990, Legendary Santa moved to the nearby Thalhimers department store, and then to the Richmond Convention Center. Then, on the day after Thanksgiving, 2005, Legendary Santa moved one last time to his new, permanent seasonal home at the Children’s Museum of Richmond, All the trappings of the original Santa Land are in place here at CMoR: the ornate velvet chair, the chimney and fireplace, the souvenir photos and the festive holiday music.
Legendary Santa’s followers come from across the town, as well as across the country. They all make their pilgrimage, from near and from far, because of one pure and endearing belief: that this is the real Santa.

With your visit, you become part of the rich tapestry of magic and tradition Legendary Santa has brought to generations of families.

For the most current Legendary Santa information, please continue to check back!

Sunrise, Sunset, and Teas go on sale November 1st!




Visiting Sensitive Legendary Santa:
A story guide to foster a more sensory-friendly visit with Santa
at the Children’s Museum of Richmond.
Click here to view!